I'm damn good at social media, and I love it. What does that mean? After graduating NYU, Tisch School of the Arts with a BFA in Theatre I immediately began developing my social media presence. I read LOADS of books and took LOTS of free seminars and basically surrounded myself with all things social media. I began developing a robust following that to date includes over 17,900 Twitter followers and 45,000 Facebook followers, + I'm verified on Facebook. That puts me at a combined social following of over 50,000. I've since gone on to take on various social media clients, both non profit, creative individuals, and corporate entities. Which has been a really cool, life-changing side benefit, but my initial impulse for engaging with social media was the understanding of how important it is for an acting career. Emphasis on career.
You'll hear people talking about how social media is good for actors, or it's bad for actors, etc... but who cares? Let's be real, it's not as good for you as green vegetables and it's not worse than a drinking habit. Social media is a language, and if you chose not to learn it that's completely your prerogative. No judgement here. Hey, if you get rich and famous maybe you can hire someone to do it for you, but it is a lot more rewarding to learn how to do it yourself.
'But why is social media important for an actor's career?' I'm so glad you asked. For starters many producers, directors, and writers have a presence on social media not to mention casting directors, agents, and fellow actors. That's BIG because it's a limitless resource for you to keep tabs on everyone, interact with what they're sharing and become an advocate for those artists you want to one day work with. Everyone wants to feel appreciated, why not let those people whose work you respect know how much you dig them?
On that note, while the number of followers you have can be impressive to people, know that at it's core social media is not about that kind of bling, it's about connecting and creating a digital community by clearly establishing your voice & engaging with other people and organizations on the social platforms you use.
By the way, if you hate a certain social platform don't use it. For the longest time I only focused on my Twitter and Facebook because I couldn't handle Instagram and wasn't excited about it yet. Now Instagram is my favorite one out of all three! Don't pressure yourself to 'master social media' right away. Play around, have fun, explore, and figure out what the heck you're doing on there to begin with.
I'm still developing my acting career, and I'll be updating my blog with my acting and writing adventures, as well as social media tips. To stay in the know about what I'm up to + get social media mentoring subscribe to my mailing list below.
I am an advocate for gender parity in the entertainment world and write, act, and produce with a mind to facilitate that change.